Social Media Appending
Identify, profile and target high-value relationships on social media
Overview
We append the social media profiles of your customers to your customer file, so you can understand interests and trigger points, start conversations and build two-way communication.
This new social layer lets you connect and engage with your B2B audience across multiple channels. A social profile adds personality to what was previously just a name, job title, lead score or purchase history — and arming your sales team with social data in the CRM leads to more authentic conversations with decision makers.
Know the “Four W’s” of your audience
- 01
Who
Demographics, occupation, location and more.
- 02
What
Interests, brand affinities, lifestyles and influence.
- 03
Where
Social sites used and online hangouts.
- 04
With whom
Friends and associates.
Why map customers and prospects to social media
Decide whether to be on social
Social appending shows how active your contacts are, so you know whether social marketing is worth it.
Choose the right channels
Learn which networks your contacts use most and meet them where they are most comfortable.
Identify influencers
Use follower and engagement counts to find your most valuable brand advocates — then reward them with content or VIP offers.
Compare prospects to customers
Contrast the social behaviour of customers and prospects and adjust your prospect messaging accordingly.
Target new customers
Use what you learn about customer behaviour to go after others with similar profiles.
Who it’s for
- Account-based marketing teamsEnrich target accounts with the social profiles of buying-committee members.
- Sales development repsWarm up outreach with context before the first call or email.
- Community & brand managersFind influencers and advocates already in your customer base.
- Event marketersEngage registrants and attendees on the networks they actually use.
What you receive
- Social profile URLs per contact
- Network presence flags
- Influence indicators where available
- Enriched CRM-ready file (Excel/CSV)
Files are exchanged securely, processed in-house and never resold or reused.
Frequently asked questions
Which networks can you append?
We match business and professional networks first, then major public social networks where a public business profile exists for the contact.
Is social appending compliant?
We only append publicly available, business-context profile information and process it in line with GDPR and CCPA principles. We never collect private or restricted data.
Can I combine this with email appending?
Yes — many clients append email, job title and social profiles in one pass for a complete multi-channel record.